The Cycling Specialists
Working with a range of partners across the UK and worldwide we specialise in supporting the development of cycling from grass roots through to elite level. Our mission is to get more people moving and become Bike Active.
Find out more
Sphere Connect benefits from a lengthy & successful involvement in the cycling sector from grassroots through to a professional level, both in the UK and internationally.
Who We Are
We have a proven track record of working on professional events such as the Tour of Britain and Women’s Tour, supporting host venues to animate race events as well as organising mass participation cycle events. With a range of partners including pro cycle teams, major event (incl. virtual) organisers, premium cycle clothing and equipment brands we have the capability, experience and capacity to deliver all things cycling.
Experienced
Building upon many years of engagement with the sports and commercial worlds, we have grown an extensive international network and our MD, Michelle, has recently been designated as European Cycling Directeur – with her mission to promote all things cycling and encourage more people to become Bike Active
Who we’ve
worked with
A 2021 Ride Series for the NHS
A series of monthly cycle rides being launched in Spring 2021 which are open to all ages and ability levels. The aim is to encourage people to become more #bikeactive and engage in a fun challenge wherever they are. The rides will also provide an opportunity to raise money for the NHS.
We would love to hear from you and explore your ideas on how working together we can make Bike Active even bigger and better across the UK and Europe! Bike active – be fit ~ be happy
Connect With MichelleEuropean Cycling Directeur of ACES
Who are
ACES Europe?
ACES Europe is the European not-for-profit organisation that seeks to promote sport among all the citizens of Europe and beyond through awards for those destinations that are excelling in sports provision and development for their citizens.
ACES Europe’s goal is to encourage private and public initiative to increase support for sport, not only from a professional point of view, but also as a channel for social cohesion and to improve the health and quality of life of citizens.
Why a Cycling
Directeur?
ACES Europe President and founder, Gian Francesco Lupattelli, explains: “In one year Michelle has done a tremendous amount to promote cycling. She has shared her own very personal battle to overcome DVT with the media to inspire others to adopt our mission of sport and health for all. Not only that, hospitals across Great Britain are set to benefit from #RIDE2021UK as she gets thousands out cycling.
“Michelle is the perfect fit for the role of European Cycling Directeur and we look forward to progressing the cycling awards and other exciting programmes in coming months.”
To achieve my goals
as European Cycling Directeur, I
need YOUR support.
If you are interested in
- Becoming a partner brand or sponsor
- Becoming a cycling awards destination
- Organising, supporting or taking part in cycling events
- Becoming part of our international network
- Becoming a member of my exclusive online platform
- Working together on cycling development projects
I can work with you
- To secure funding or sponsorship
- As an Ambassador and/or specialist consultant
No Obligation Consultation
Do you want to talk about how Sphere Connect can help you with your goals?
Book Your SlotEvents we’ve
worked on
In April 2020 we planned ‘RIDE2020UK’ as a fundraiser for the Royal Stoke Hospital after Michelle’s life was saved last year following life-threatening DVT.
Working within Covid-19 restrictions, we set out to cycle 2,020km in 30 days. We chose 30 days to celebrate the 30 award winners in 2020 of the ACES Europe awards and in just two weeks we secured the support of numerous different local, national and international companies, including UK household brand names and their commitment to sponsor the event.
Recognising the importance of publicity and profile to successful fundraising and sponsorship, based on our extensive experience, we put our effort into using a range of marketing channels including social media to generate a wealth of coverage. We also made use of our extensive networks in sport and commerce across Europe in our effort to raise at least £2,020. Making some direct approaches, we engaged with JCB, Mornflake, Fox’s Biscuits, Francesco Group amongst others to donate products and give support. Mornflake also asked Michelle to become part of their ‘Mighty People’ national campaign.
Recognising the importance of publicity and profile to successful fundraising and sponsorship, based on our extensive experience, we put our effort into using a range of marketing channels including social media to generate a wealth of coverage. We also made use of our extensive networks in sport and commerce across Europe in our effort to raise at least £2,020. Making some direct approaches, we engaged with JCB, Mornflake, Fox’s Biscuits, Francesco Group amongst others to donate products and give support. Mornflake also asked Michelle to become part of their ‘Mighty People’ national campaign.